This is something I’ve been grappling with a lot lately. My concern with “microcopy” is that humans have a tendency to ignore or de-prioritize things they consider small. To many micro = not important. It’s already a hard sell to get tech companies, particularly startups, to prioritize content without highlighting the small stature of this particular kind of text.

I don’t have a much better suggestion and I vacillate between different terms. I tend to call myself a product or UI content strategy and also talk a lot about interface or interaction content. Content Designer has never felt quite right to me either.

Thanks for your smart thoughts here.

Writer and reader. Director of UX for Store Management at Shopify. Formerly designed with words at Facebook. Based in Toronto.

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